‘De Blauwe Cluster’ represents a network of innovative organizations within the sustainable blue economy in Belgium. Their goal is to enhance the visualization of all Belgian companies in the offshore wind energy sector through an interactive tool called ‘Bluepowered.’ In the context of this project, we conceptualized the platform’s name, ‘Bluepowered,’ developed a fitting logo and branding to strengthen the identity, created an interactive platform with illustration and animation elements to enhance the user experience, and implemented a comprehensive CMS system effectively tracking and managing companies in various supply chain categories.